Al Foah
The palm tree is the tree of life. It has been known since prehistoric times. Its name occurs in archaeological texts and Holy Books. Talking about it leads us to the odor of the glorious past coupled with the scent of the renewable present. This blessed tree is as deeply rooted as the history of the Gulf people in general, and the UAE people in particular.
The latters have inherited love of the palm tree generation after another and have recognized its importance and learned how to nurture and maintain it. And why not and its is the mother of all trees which offers so much. This blessed tree is privileged with the loving care of HH the President, Sheikh Khalifa Bin Zayed Al-Nahyan, may Allah keep him, the best successor to the best predecessor, the late Sheikh Zayed Bin Sultan Al-Nahyan, who was so keen to propagate the palm tree in all areas of the UAE.
To achieve the optimal utilization of this wealth, Al Foah Company is undertaking a paramount role in developing this vital sector so that it may become a successful economic beam in the UAE.
Al Foah Co. was established according to the Emirate of Abu Dhabi Executive Council Resolution No. 15 session 19/2005 at 23/05/2005, and it became a member of the General Holding Corporation – Abu Dhabi.
The Objective
To make UAE dates sector financially viable and internationally competitive through:
- Rationalizing subsidies while minimizing impact on farmers by improving subsidy policy and farm management
- New global brand establishment with a modern and attractive packs to take UAE dates globally
- Conducting research and studies in Japan, Netherlands and the UK to develop new products derived from the dates like sweets and beverages.
- Adopting market-driven strategies that maximize the value & profitability of sold dates
- Investing human resources and devoting its potentials to upgrade the level of dates industry and working on the spread of dates domestically and globally.
- Partnering with the private sector through a piecemeal privatization program
Vision
To bring the remarkableness of dates into the daily life of every person around the globe.
Mission
Build a global Arabian date brand, confirming to the world the UAE's position as the center of Arabian innovation and it's leadership of the Arabian Renaissance.
Corporate Promise
- Al Foah is redefining and bringing to the world an ancient and remarkable food, with proven life-sustaining benefits and a beloved taste, in new and innovative forms relevant to contemporary life, contributing to more balanced nutrition.
- Our preeminent quality dates of abundant varieties, grown according to the highest agricultural standard, provide sustainable work and income for tens of thousands of people in farming communities.
- Al Foah is committed to improving lives through production innovation, and better nutrition as well as sustainable agriculture
Contact Details
Al Foah Palm Cultivation Developing Co.
Within the UAE (Tel.) : 800 5551
From outside the UAE: Tel: +971 2 417 0400 | Fax: +971 2 417 0500
P.O. Box: 18454 | Al Ain, UAE
Email: info@alfoah.ae | Website: www.alfoah.ae
